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A good studio management system can certainly help you maintain high levels of customer service in your dance or music studio, and this can help with retention and re-enrollment, but can it generate new business for you?

I think it should. And the best way for it to do this is by automatically generating and updating a professional, SEO friendly website for you.

In my last blog I mentioned that 20% of online enrollment comes from from paid or unpaid (organic) searches, so clearly your website is important. Beyond just having a website, however, there are two broad areas that need further attention:

  1. Attracting Visitors (Search Engine Optimization etc.)
  2. Converting visitors to customers (driving them to enroll)

Search Engine Optimization is a complex area, sometimes becoming almost a "black art". You can spend all your marketing budget, and more, on SEO if you are not careful.

The good news in our industry is that we are mostly specialized, local businesses and this makes things much easier. Our statistics on keywords used to find studio websites, shown in this chart, Studio Website Searchesillustrate that picking keywords to include on your website, blogs and paid campaigns can be greatly simplified.

The vast majority of searches will fall into two types:

  1. People who know your studio and search for you directly,
  2. People who are looking for the curricula (type of class) you teach and specify the location they want for classes

If you teach piano in Boise, just make sure "Piano Boise" features on your website,  along with the name of your studio. Put them in the page name, and in a level one heading on all your pages and you have the bulk of the work done.

What could be simpler than that?

(Maybe having your studio management system do it for you?)

Good luck, and don't let the hype around internet marketing get the better of your good business judgment!

Topics: Dance Studio, Music Studio, Websites, Marketing

Gerry Cobley

Written by Gerry Cobley

Music School Management Guru!